BMW has always continually set the bar in the automotive industry for advertising efforts. Earlier this month they attempted what seemed impossible. They took the typical party trick of removing a table cloth from a set dinner table for one and amplified it to a guest list of 24. In one swoop, their S1000 was able to rip off the table cloth in seconds, leaving each place setting virtually untouched. Though the stunt isn’t clearly defined as advertising, it’s hard to call it anything but. The video has received about 3 million unique impressions on YouTube already and is also featured on the BMW.tv.com website. The video is and has become a viral marketing tool and a strategic move on the part of the automotive company.