The power of search! Search is becoming one of the most profitable and reliable options for advertisers as SEM and SEO tactics become more targetable and yielded greater results. Think about it, what’s the first thing we do before we make huge purchase decisions? We research it! We turn to friends or family and then when still left without an answer we Google it! In a study done by eMarketer, most marketers indicate they plan to shift their print and direct mail budgets to search. It is predicted by the end of 2010 search spending will reach about $16.6 million, a huge increase from the past 4 years.
Search’s ability to traffic where consumers are coming from allow for clients to track the effectiveness of their campaign efforts in a way that is of in the realm of print and broadcast. An ineffective search campaign can quickly be adjusted to yield better results, an aspect that cannot be found in more traditional media.