Many say Twitter has become Facebook’s biggest competitor. However, Facebook has always had a leg up by making themselves a sustainable and more importantly, profitable business. Facebook has created a place for advertisers to build brand awareness and target consumers in a highly effective way. Will Twitter be able to do the same? Twitter’s new launch of promoted tweets will start off slow and provide companies with real time results of their efforts. It’s risky. By creating a platform of advertising, Twitter risks diluting their user’s experience who don’t expect to be bombarded with tweets from huge corporations. In order to maintain their reputation, Twitter will need to find a way to protect the integrity of the service they provide as a social network—if not, well we can be sure that someone will definitely tweet about it.